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Anchored Entrepreneur
Aimless No More: Business Vision You Can Suffer For
Aimless, wandering without purpose or direction.
If I could describe my early career, aimless would be the word. Without a destination, I couldn't prioritize the work it would take to get there. Decision making slowed to a crawl because I feared the unknown outcome of my efforts. Even my victories were hard to celebrate. I’d hit a sales milestone and wonder if this effort was worth it. It just all felt so empty and purposeless.
What I was missing was a Clear Vision. Here's why you need one for your business and how to align your work to it.
When Vision is Missing, 3 Things Happen
1. Success Feels Hollow
Even when I hit my targets, there was no satisfaction. Without a deeper purpose connecting my work to something meaningful, every achievement felt temporary. I'd celebrate for a moment, then ask, "What's next?" The goalposts kept moving because I had no way to evaluate my progress.
2. Decision Paralysis Takes Over
I was paralyzed by the options ahead of me. I couldn't decide left or right, and when I finally made a decision, I wasn't committed to the path. I always had one foot going back the other direction.
When I hit a bump in the road, I didn't know if pushing through was worth it. I wanted the outcome guaranteed before I invested the effort. I’d scrap everything and chase a new idea hoping this path would be easier and maybe I could see far enough along to know if the end would be worth it.
3. Every Day Becomes a Grind
Without vision, my decisions were slow, thus my progress was slow. I struggled to find any enjoyment in my work because my day-to-day activities were disconnected from any purpose. I was holding myself back, but I couldn’t tell you what I was being held back from.
A Vision Worth Suffering For
When I established a Clear Vision for my business, I was able to eliminate paths and actions that don’t align. I am better able to endure hardship because my “suffering” has a purpose. I was able to set goals and spot roadblocks, allowing me to better prioritize my time. As I spend more time focusing on higher leverage work, my business grows and I make tangible progress towards my vision.
Having a clear vision not only helps your business focus but helps your team and customers feel part of something bigger as well. With Vision, teams are willing to endure more, talent wants to join, and customers stay more loyal to companies with strong visions.
Clear Vision Starts with God
When finding a vision, we start with God first. He is ultimately in control of whether or not that vision becomes reality. It's also God who gives us our identity and ultimate purpose.
Before the foundations of the world, God had a vision to restore His relationship with humanity through His son. He knit us together in the womb. We have been designed and created for a purpose. We have unique skills, visions, and dreams so that we can be a part of God's vision for humanity.
Jesus has given us a directive to go and make disciples of every nation. He's told us to multiply the talents we have been given. We are free to pursue the multiplication of our talents because we are anchored in hope of Christ's death and resurrection.
This frees us to pursue work that we are uniquely designed for. There is space to contribute to God's vision in so many ways. We can have businesses with unique visions, honoring God with our work.
By orienting ourselves first to God and feel confident that we were given skill, dreams, and visions to pursue work that God designed us to do.
What Makes a Powerful Business Vision
A vision is the future reality you want to see in the world. It's a North Star or reference point that you can now evaluate whether your work is pointing toward it.
For example, my vision for Anchor Coaching is to see an increase in business ministries across the world.
I see a world where more believers are serving as the hands and feet of Christ, loving the hurting world. I believe business is the best way to fund this. Through business we can sell goods and services that generate resources we can use to serve others.
Examples I've seen:
Marketing agency funding care for leper colonies in India
Tech startup lifting an entire local community through jobs
Non‑profit tackling village‑level unemployment in Africa
Serial founder using a family office to disciple entrepreneurs
My vision helped me find my Mission which is the “How” I will make this Vision come true. With the destination in mind, you can determine the best path that will take you there.
Check your alignment to your vision
Without regularly evaluating how our work aligns towards our vision, we can get lost walking down the wrong path.
Use these questions to identify action steps you can take to realign your daily work activities toward your larger vision.
What work should I stop doing?
What activities, clients, or projects are moving you away from your vision?
What work do I need to continue doing?
What current work directly advances your vision?
What work should I start doing?
What specific new activities would accelerate progress toward your vision?
If you can’t answer these questions it might because your Vision isn’t clear enough.
Grab a copy of the Business Vision Builder Exercise, a quick, step‑by‑step worksheet that helps you design your vision and craft it into a vision statement.
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Once you’ve nailed your Vision, come back to the three questions and watch how fast your priorities are easier to find.
Need help?
For those who need some additional guidance to realign their work towards their vision.
I'm opening Five spots for Vision Alignment sessions this month. In a full hour, we'll identify what's pulling you off course and walk away with specific action steps that realign your work.
These sessions normally run $300, but I'm offering them at $99 for newsletter subscribers who book by August 15th.
Final Encouragement
Psalm 37: 23-24
The steps of a man are established by the Lord, when he delights in his way; though he fall, he shall not be cast headlong, for the Lord upholds his hand.
My brother in-law sent me this verse and was grateful of the reminder of who God is. He is sovereign over all things and he holds us up with his strength, which is so much greater than our own.
May you be Anchored in Christ
Jacob Dyke